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Sabrina Parsons

CEO · Palo Alto Software

Palo Alto SoftwareBplansLivePlan

Sabrina Parsons is CEO of Palo Alto Software, the company behind the best-selling business management software, LivePlan. Palo Alto Software is dedicated to serving the needs of entrepreneurs and small-business owners, and offers an entire suite of software and tools to help startups plan, manage, market, and grow their business. Sabrina has overseen the transformation of Palo Alto Software from a desktop software company to a cloud-based software company.

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    Sabrina was recently interviewed by The New York Times' “Corner Office” columnist on her approach to workplace innovation and culture.

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“Lean planning and innovation is a very important topic in business today. As a Keynote for EO Alchemy, Sabrina brought a wealth of financial knowledge that exceeded our conference attendees expectations. She brings a unique combination of entertainment, practical information and strategic ideas that inspire action.”

David Nilssen,

Cofounder & CEO, Guidant Financial

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